Transform Your Sales Team's Performance
Unlock the hidden goldmine in your existing database. Over 30 years of expertise helping established sales organizations optimize performance, reactivate dormant leads, and achieve sustainable growth.
Your Partner in Sales Excellence
With over three decades of experience in sales, marketing, technology, and leadership, I've dedicated my career to helping established sales organizations unlock their full potential.
As the founder of Link 360, I've built a comprehensive business enablement platform that integrates consulting, technology, and done-for-you services. My work focuses on helping senior-level sales teams discover the hidden goldmine within their existing databases—dormant leads and inactive clients that represent millions in untapped revenue.
Areas of Expertise
Database Reactivation
Transform dormant leads into active revenue streams
Sales Team Optimization
Maximize performance of established sales organizations
Conative Selling
Leverage natural instincts for authentic sales success
Performance Consulting
Strategic guidance for measurable results
Credentials & Certifications
- Kolbe Certified Consultant
- 30+ Years in Sales & Marketing Leadership
- Founder & CEO, Link 360
- Published Author & Workshop Facilitator
ReActivate!
Discover the Hidden Goldmine in Your CRM
Your database is sitting on a goldmine. Dormant leads and inactive clients represent millions in untapped revenue—yet most sales teams focus solely on new business while ignoring this treasure trove of opportunity.
ReActivate! is your comprehensive guide to transforming your existing database into a consistent revenue engine. Drawing on over 30 years of sales and marketing expertise, this book reveals the strategies, psychology, and tactical playbooks used by top-performing organizations to breathe life back into dormant relationships.
What You'll Learn
The Hidden Goldmine
Why your database is your most valuable untapped asset and the real cost of dormancy
Psychology of Dormancy
Understand why relationships go dormant and the triggers that reactivate them
Lead Reactivation
Science-backed strategies and segmentation that actually work
Client Reengagement
Win back inactive clients and turn them into loyal advocates
Technology & Tools
Leverage the right tech stack to automate and scale your efforts
Measurement & Optimization
Track what matters and continuously improve your results
Book Structure
The Hidden Goldmine (Chapters 1-3)
- Why Your Database Is Your Most Valuable Untapped Asset
- The Real Cost of Dormant Leads and Inactive Clients
- Understanding the Psychology of Dormant Relationships
Dormant Lead Reactivation (Chapters 4-7)
- The Science of Lead Dormancy and Reactivation Triggers
- Segmentation Strategies That Actually Work
- Crafting Compelling Reactivation Campaigns
- Advanced Lead Nurturing Techniques
Inactive Client Reengagement
- Why Clients Go Inactive (And How to Prevent It)
- Win-Back Campaign Strategies
- Leveraging Technology and Automation
Who This Book Is For
Sales Leaders
VPs and Directors looking to maximize team performance and unlock hidden revenue without increasing headcount
Sales Teams
Established teams with 5+ senior salespeople earning $150,000+ who focus on relationship development
Business Owners
Entrepreneurs seeking to optimize existing resources and create sustainable growth strategies
Sales Consultants
Advisors who want proven frameworks to help their clients achieve measurable results
What Readers Are Saying
"ReActivate! completely transformed how we think about our database. Within 90 days, we generated over $2M in revenue from leads we thought were dead."
"This book is a game-changer. Jeff's systematic approach gave us a clear roadmap. Our client reactivation rate increased 40% in the first quarter."
"Finally, a practical guide that goes beyond theory. The segmentation strategies alone paid for themselves ten times over."
The Art of Conative Selling
Sell More, More Naturally
Are you a leader who isn't classically trained in sales? Do you find traditional sales tactics feel forced and uncomfortable? It's time to discover how to sell authentically by leveraging your natural instincts.
What Is Conative Selling?
Conation is the part of your mental process that drives action—your instinctive way of doing things. Unlike IQ (what you know) or personality (how you feel), conative strengths determine how you naturally take action.
The Art of Conative Selling teaches leaders and entrepreneurs how to sell in alignment with their natural instincts, making the sales process feel effortless and authentic. Based on the proven Kolbe methodology, this book reveals how to leverage your innate strengths to close more deals without compromising who you are.
What You'll Discover
Your Natural Selling Style
Discover your conative strengths and how they shape your sales approach
Authentic Connection
Build genuine relationships that feel natural, not forced
Effortless Performance
Achieve better results with less stress by working with your instincts
Team Optimization
Build balanced sales teams by understanding each member's strengths
Built on the Kolbe Methodology
This book is built on the foundational work of Kathy Kolbe and the proven Kolbe Concept®—the authoritative theory for human instinct and performance. Learn more about the science behind conative strengths at DoMoreMoreNaturally.com.
Ideal For
Be the First to Know
Sign up to receive updates on the release of The Art of Conative Selling and get exclusive early-bird access to workshops and bonuses.
Transform Your Team Through Engaging Learning Experiences
Both ReActivate! and The Art of Conative Selling offer comprehensive workshops and leadership consulting designed to create immediately actionable improvements for your organization.
Workshop Formats
Virtual Workshops
Half-Day Sessions
Interactive online workshops perfect for distributed teams. Engage from anywhere with full access to materials and collaborative exercises.
- 4 hours of intensive training
- Digital workbook included
- Small group breakouts
- 30-day follow-up support
Full-Day Onsite
8-Hour Intensive
Deep-dive workshop at your location. Maximum engagement with hands-on activities and personalized attention for your team.
- Full 8-hour day of training
- Printed workbook & materials
- Interactive group exercises
- 90-day implementation support
Two-Day Onsite
16-Hour Transformation
Comprehensive two-day program for organizations committed to total transformation. Maximum impact with extended learning and implementation planning.
- 16 hours over 2 days
- Complete learning package
- Strategic implementation plan
- 6-month advisory support
Our Workshop Approach
Every workshop is designed to be highly engaging and immediately actionable. Participants don't just learn theory—they create real solutions they can implement the next day.
Interactive Lectures
Engaging presentations that bring concepts to life with real-world examples and case studies
Small Group Learning
Collaborative exercises where teams work together to solve actual challenges from their organization
Chapter-by-Chapter Workbooks
Custom workbooks aligned with each book chapter, guiding participants to apply concepts to their specific situation
Actionable Takeaways
Every participant leaves with a personalized action plan ready to implement immediately
Available Workshop Topics
ReActivate! Workshop
Discover the goldmine in your CRM and learn proven strategies to reactivate dormant leads and inactive clients.
Key Learning Outcomes:
- Identify hidden revenue in your database
- Create effective segmentation strategies
- Design compelling reactivation campaigns
- Build automated nurture sequences
- Measure and optimize your results
Conative Selling Workshop
Learn to sell more authentically by leveraging your natural instincts and conative strengths.
Key Learning Outcomes:
- Discover your conative selling style
- Align sales approach with natural strengths
- Build authentic client relationships
- Optimize team performance
- Reduce stress and increase results
Leadership Team Consulting
Beyond workshops, I offer ongoing consulting services for leadership teams committed to sustainable transformation. Work directly with me to optimize your sales team performance, implement custom strategies, and achieve measurable results.
Strategic Planning
Develop customized roadmaps aligned with your business goals and team capabilities
Implementation Support
Hands-on guidance to ensure successful execution of strategies and initiatives
Performance Optimization
Continuous monitoring and refinement to maximize team performance and ROI
Team Development
Build high-performing teams through conative assessment and role optimization
Let's Start Your Transformation
Ready to unlock the goldmine in your database or discover your conative selling strengths? Reach out to discuss how we can help your team achieve breakthrough results.
Get Started Today
Whether you're interested in purchasing a book, booking a workshop, or exploring consulting services, I'm here to help.